Part of our goal is to inspire other people to create companies that take a responsible approach to the environment, create products that are healthful and support the small-scale farming that is so important for us to preserve. There are a lot of products that could speak to people like our products do, and we hope we'll see more and more of them right here in North America.
In the nutrition business, products have either scientific or uber-masculine, macho names. Your Way Organics is personal. This differentiates us. It was the right name because we are doing the natural thing.